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Leaflets are a visually memorable way to capture the attention of potential customers and get your voice heard. However, with many things to think about, things can easily go wrong. Here, we identify some common mistakes to help you avoid them occurring.

1. Spelling errors

It is essential to proof-read your leaflet before it goes to print, as a poorly composed leaflet can make you look unprofessional and damage your reputation. If English isn’t your thing, rely on an app like Grammarly to help you.

2. Poor quality images

There’s nothing worse than looking at a blurred image on what is supposed to be a high-quality marketing material. Ensure that the dimensions of your image will translate well when printed.

3. Not using colour

A monotone leaflet is likely to be discarded. As everyone receives an influx of advertising materials, you should use appropriate colours to make the leaflet unique and reflect the image of your business.

4. Omitting contact information

You may have communicated the benefits of your business brilliantly, but it has no purpose if you’ve forgotten to include your contact details. The customer needs to be able to easily get in touch with you.

5. Using complicated language

It can be tempting to overcomplicate how you describe your business, but you should keep it simple. You may have more character space than expected but that doesn’t mean you should fill the gaps with meaningless information. Less is definitely more! Any empty space you do have could benefit from the inclusion of relevant images or a map to indicate where your premises are located.

6. The text is difficult to read

Using inappropriate fonts such as Comic Sans or making the text too small to read will make you seem like a marketing novice. Ensure that the text is a size that you and your elder peers can read.

7. Failing to be specific

It is important to identify a demographic before distributing your leaflets to avoid wasting resources on people who will never use your service. For example, is it really worthwhile posting leaflets through the doors of student houses to advertise a cleaning service they’d never be able to afford?

8. Including incorrect information

As equally important as point 4, including the wrong information can be just as detrimental to your business. You may have included the wrong phone number or email, prohibiting anyone from contacting you. Not only have you wasted money on the leaflets, but you have also lost potential business.

9. Unreliable delivery

If you are relying on an external company to distribute the leaflets, you need to ensure that they are reputable. Consider using a GPS-tracked service to ensure that all your leaflets arrive at their intended destination.

10. Cheap leaflet distribution

If you are starting out, it is tempting to look for the most cost-effective option. However, cheap leaflets can look unprofessional due to their low-quality appearance. It is worth stretching your budget to make the best possible first impression.

How we can help you

If you are looking for an engaging way to market your business, contact Nettl York today to discover the best graphic design York has to offer. With a wide range of leaflets, you are guaranteed to find something suitable for your campaign.