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5 Website SEO Checks Every York Business Should Make

5 Website SEO Checks Every York Business Should Make

by | Nov 12, 2026 | Best practice

Your website should be your hardest-working salesperson. But if it’s slow, confusing or hard to find on Google, it could be quietly sending customers to your competitors. The good news is that most website problems are easy to spot, and many are quick to fix....
Ideal Customer: How to Create a Customer Avatar

Ideal Customer: How to Create a Customer Avatar

by | Nov 9, 2026 | Best practice

Ask most business owners who their ideal customer is and you’ll hear the same thing: “Anyone, really.” I completely understand it. When you run a small business, you don’t want to turn work away. But here’s what I see time and again in...
Seasonal Marketing Checklist: Black Friday to New Year

Seasonal Marketing Checklist: Black Friday to New Year

by | Oct 30, 2026 | Best practice

Here’s a number to make you sit up. There are only 35 days between Black Friday and New Year’s Day. For lots of small businesses, that stretch decides how the year ends and how the next one starts. And the ones who sail through it aren’t working harder. They’ve just...

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