There’s a great feeling when a new website goes live. Everything’s shiny, fast and up to date. But a website isn’t like a printed brochure. It’s more like a car – it needs regular servicing to keep running well. Why websites need looking after Most small business...
Websites have come a long way. A few years ago, having a site that worked on mobile was a bonus. Now it’s the bare minimum. So what’s next? Here are six trends we think small businesses should be aware of. Not all of them need action today – but it’s good to know...
Social media is brilliant for small businesses. It’s free to start, it’s where your customers spend their time and it lets you show the personality behind your brand. So it’s tempting to think that’s all you need. But relying on social media alone is a bit like...
Think about all the different people who might visit your website. Someone with poor eyesight. Someone who can’t use a mouse. Someone using a screen reader. Someone on a cracked phone screen in bright sunshine. Accessibility is about making sure your website works for...
If your customers are mostly local, you don’t need to rank for the whole country. You need to show up when someone in York (or nearby) searches for what you do. That’s what local SEO is all about. Start with your Google Business Profile For local searches, your Google...
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