Our work / Case study
Signature Rail
A new website for a York-based rail software company trusted by operators in six countries – turning complex scheduling software into a clear, confident story.
World-class software, a website that wasn't on track
Signature Rail's software keeps trains and crews moving for operators around the world. Their website needed to live up to that – and make a very technical product easy to understand.
Complex software, simple story
TrainPlan, ResourcePlan and FleetManager do clever things – the website needed to explain them in plain English to busy rail planners.
A worldwide audience
Rail operators across six countries needed to understand what Signature Rail does and who it works with, fast.
Decades of expertise to show off
Roots in British Rail, part of the Modaxo group, trusted by Metrolinx – that credibility needed to shine.
Getting found in a niche market
Every page needed to be written and set up so the right people could find it for the right search terms.
The old Signature Rail homepage
All aboard a clearer, bolder website
We rebuilt the site around the questions rail operators actually ask: what does it do, who uses it, and can we trust them? Clear product pages, proof on every page and content written to be found.
Clear product pages
A dedicated page for each module – TrainPlan, ResourcePlan and FleetManager – showing what it does and the problems it solves.
Written for rail people
Full page content across products, industry and company pages, written in clear British English by our team.
Proof front and centre
Stats, customer logos and a Metrolinx testimonial give visiting operators confidence straight away.
Customers around the world
A world map shows the global reach, backed up by real numbers like 96% customer retention.
SEO built in
Focus keyphrases and tight meta descriptions set up on every page with Yoast, so the site is ready to be found.
Easy to get in touch
Clear routes to talk to the team on every page, plus a proper company story and location page.
Drag the handle to compare the old and new website
A website that runs like clockwork
The new site tells Signature Rail's story with confidence – from British Rail roots to operators around the world – and makes each product easy to understand for planners, managers and decision-makers alike.
- Each software module clearly explained
- Trust built with stats, logos and a Metrolinx testimonial
- Every page SEO-ready with keyphrases and meta descriptions
- Works beautifully on every device
- 30+ years in rail
- Part of the Modaxo group
- Trusted in 6 countries
Complex rail software, clearly explained
Nettl really took the time to understand our software and our customers. The new website explains what we do clearly and confidently, and it's already making conversations with rail operators easier.
The team · Signature Rail
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