There’s a great feeling when a new website goes live. Everything’s shiny, fast and up to date. But a website isn’t like a printed brochure. It’s more like a car – it needs regular servicing to keep running well.
Why websites need looking after
Most small business websites run on WordPress, which is powered by the core software, a theme and a handful of plugins. All of these get updated regularly to fix bugs, add features and – most importantly – close security holes.
Leave them for too long and things start to go wrong. Sites slow down, features break, and out-of-date software becomes an easy target for hackers.
What good website care includes
Regular updates
WordPress, themes and plugins should be updated carefully and tested, so nothing breaks along the way.
Backups
Regular, automatic backups stored somewhere safe mean that if the worst happens, your site can be restored quickly.
Security monitoring
Firewalls, malware scans and login protection help stop problems before they start.
Uptime checks
If your site goes down, you want to know straight away – not when a customer mentions it a week later.
Speed checks
Sites can slow down over time as content and plugins are added. Regular checks keep things snappy.
Small changes when you need them
New opening hours, a new team member, a seasonal offer – it helps to have someone on hand to make quick updates.
Keep your content fresh
Care isn’t just about the technical side. Fresh content shows visitors (and search engines) that your business is active. Update your photos, add new case studies, refresh your offers and post the occasional blog – like this one.
Do it yourself or hand it over?
If you’re confident with WordPress and have the time, you can do a lot of this yourself. But many business owners would rather spend their time running their business. That’s exactly why we offer website care plans – we look after the updates, backups and security so you don’t have to.
Your website is one of your most valuable business assets. Look after it, and it’ll look after you. Want to know more? Get in touch or call us on 01904 501 524.