SEO will help you attract people that may convert into clients/customers
By ensuring that your website is high up in the search engine listings, potential clients or customers are more likely to land on your website and decide to purchase services or products from you. When applied locally, such as a business that provides graphic design York clients may be interested in, you can optimise SEO for local searches. This means your website will be trusted locally by clients who will buy from you but may not appear in London listings for clients who will not, for example.
SEO is more effective than word of mouth marketing
Traditionally, a local business may find that word of mouth marketing is the best way to advertise their services and find new leads. However, as an example, a business offering photography printing York clients require is likely to have success advertising if it is one of the first results in a search engine when a York-based customer searches for their services; compared to word of mouth advertising for the same service, SEO is much more effective.
By investing in SEO, your business is almost guaranteed to see an improvement in the number of clients interested in your products or services.