Our work / Case study
The Bloody Tour of York
A website as theatrical as the tour itself – built to turn curious visitors into booked-up evenings for York's award-winning ghost walk, led by the unforgettable Mad Alice.
A brilliant tour needed a website to match
Mad Alice's tours are famous for their storytelling, and the website needed to tell that story just as well – while working hard to get people from “what's on tonight?” to “we're booked”.
Hard to find the essentials
Visitors needed tour times, the meeting point and prices in seconds – often standing on a York street with a phone in hand.
Booking had to be effortless
Every extra click between “this looks fun” and “booked” loses a sale. Booking needed to live right on the site, not somewhere else.
Awards and reviews were being wasted
An award-winning guide with glowing reviews – but that reputation needed to be front and centre, not tucked away.
More than tickets to sell
Gift vouchers, merchandise and private tours needed a home that was just as easy to buy from.
Dark, dramatic and ready to book
We started from scratch with one goal: make it easy to fall in love with the tour and book it straight away. The result is a gothic, story-led site with booking, a shop and all that hard-earned praise built right in.
Online booking built in
A live tour calendar with times and tickets, so visitors can pick a date and book in a couple of taps.
Shop & gift vouchers
A WooCommerce shop for vouchers and merch – perfect for birthdays, Christmas and last-minute presents.
Reviews & awards up front
Guest reviews and award badges are woven through the site to build trust at every step.
Built for phones
Designed mobile-first for tourists on the go: big buttons, quick-loading pages and clear directions.
Theatrical storytelling
Video, bold imagery and a dark, gothic look that captures the drama of the tour before you've even booked.
Accessible to everyone
A clear accessibility statement and readable, well-structured pages so every visitor knows what to expect.
Drag the handle to compare the old and new website
A site that sells the fear – and the tickets
Visitors now get a real taste of the tour before they arrive, and can book, buy a gift voucher or grab some merch in moments – on any device.
- Tour times, meeting point and booking all in one place
- Gift vouchers and merch selling all year round
- Awards and reviews building trust on every page
- FAQs and an accessibility statement answer questions before they're asked
- VYTA Winner
- ATRSA Europe Winner
- Yorkshire Tourism Awards 2022 Finalist
- White Rose Bronze Award
The tour teaser that greets visitors on the new site
“If there is an Oscar award for tours, this tour will win best actress and best director.”
AI2080“Mad Alice was incredibly entertaining and genuinely funny. She's a fantastic storyteller who really brings history to life.”
DayTrip70325“Mad Alice had an unbelievable ability to know everyone's name in a group of nearly 60 people.”
Slimjady“Best birthday night ever! Can't recommend enough!”
Peter D“If you're visiting York, I highly recommend.”
Andy CThe team at Nettl really got what the tour is all about. The new website is as dark and dramatic as the tour itself, guests can book in seconds, and I get so many compliments on it. I couldn’t be happier!
Mad Alice · The Bloody Tour of York
Is your website as memorable as your business?
Whether it's a fresh look, online booking or a shop, we'd love to help. Give us a call on 01904 501 524 or click the button below and fill in our enquiry form.