AI search and your website: what’s changing and what to do about it
Search is changing faster than it has in years. Instead of a list of links, people are increasingly given an AI-written answer at the top of the page – or they skip the search engine altogether and ask an AI assistant directly. So does that mean websites don’t matter...
Why page speed matters (and how to fix a slow website)
We’ve all done it. You tap a link, stare at a blank screen for a few seconds, then give up and hit back. Your customers do exactly the same thing on your website. Speed matters for two big reasons. People are impatient, especially on their phones. And Google takes...
Google Business Profile: the free tool most local businesses underuse
When someone searches for “coffee near me” or “printer in York”, the first thing they usually see isn’t a website. It’s a map with a handful of businesses underneath. Those listings come from Google Business Profile – and it’s completely free. Yet loads of businesses...