Plumber in Plymouth? Don’t pay for clicks from Perth
If you’re a plumber in Plymouth, there’s no point paying for clicks from people in Perth. It sounds obvious. But it’s one of the most common ways small businesses waste money on online ads. Every click costs you something, so every click needs to come from someone who...
Q4 game plan: 12 weeks to finish the year strong
Q4 started last week. Did you notice? For a lot of businesses, October slips by in a blur. The summer’s done, Christmas feels miles away and the to-do list is already long. Then it’s December, everyone’s flat out and the good ideas get shelved until “next year”....
Social media or website? Why your business needs both
Social media is brilliant for small businesses. It’s free to start, it’s where your customers spend their time and it lets you show the personality behind your brand. So it’s tempting to think that’s all you need. But relying on social media alone is a bit like...
Local SEO for York businesses: how to get found near you
If your customers are mostly local, you don’t need to rank for the whole country. You need to show up when someone in York (or nearby) searches for what you do. That’s what local SEO is all about. Start with your Google Business Profile For local searches, your Google...