Ideal Customer: How to Create a Customer Avatar
Ask most business owners who their ideal customer is and you’ll hear the same thing: “Anyone, really.” I completely understand it. When you run a small business, you don’t want to turn work away. But here’s what I see time and again in...
Seasonal Marketing Checklist: Black Friday to New Year
Here’s a number to make you sit up. There are only 35 days between Black Friday and New Year’s Day. For lots of small businesses, that stretch decides how the year ends and how the next one starts. And the ones who sail through it aren’t working harder. They’ve just...
5 simple steps to rank higher locally with your Google Business Profile
Search for “coffee near me” or “printer in York” and what do you see first? Usually a map, with a handful of businesses underneath. Those listings come from Google Business Profile. It’s free, it takes a little time to set up, and it can put you in front of people who...
Happy Own Business Day: which hat will you hand over first?
Happy Own Business Day to everyone who is the CEO, finance department, receptionist, social media manager and chief tea maker, all before 9am. Running your own business means wearing a lot of hats. Some suit you. Others… not so much. Here’s the good news. You don’t...