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Writing website copy that sells: a plain-English guide

Writing website copy that sells: a plain-English guide

by | Aug 8, 2026 | Best practice

A beautiful website with vague, waffly words is like a smart shop with nobody behind the counter. People look around, feel a bit lost and leave. You don’t need to be a professional writer to improve your website copy. You just need to follow a few simple rules. Write...
Why page speed matters (and how to fix a slow website)

Why page speed matters (and how to fix a slow website)

by | Jul 21, 2026 | Best practice

We’ve all done it. You tap a link, stare at a blank screen for a few seconds, then give up and hit back. Your customers do exactly the same thing on your website. Speed matters for two big reasons. People are impatient, especially on their phones. And Google takes...

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