Social media or website? Why your business needs both
Social media is brilliant for small businesses. It’s free to start, it’s where your customers spend their time and it lets you show the personality behind your brand. So it’s tempting to think that’s all you need. But relying on social media alone is a bit like...
Accessibility isn’t optional: making your website work for everyone
Think about all the different people who might visit your website. Someone with poor eyesight. Someone who can’t use a mouse. Someone using a screen reader. Someone on a cracked phone screen in bright sunshine. Accessibility is about making sure your website works for...
Local SEO for York businesses: how to get found near you
If your customers are mostly local, you don’t need to rank for the whole country. You need to show up when someone in York (or nearby) searches for what you do. That’s what local SEO is all about. Start with your Google Business Profile For local searches, your Google...